|
Ken Masson's Determining Your
Target Market
1. What need will my business satisfy?
CONSUMERS
2. What type of people have that need?
3. What's the age group of my target market?
4. What's the income level of my target market?
5. What types of jobs do my target market have?
6. Where does my target market live?
7. What is the marital status of my target market?
8. What is the lifestyle of my target market?
COMMERCIAL MARKETS
9. What type of business is my target market?
10.What is the size (revenues) of my target market?
11.Where are the target market businesses located?
12.How long has my target market been in business?
13.What type of facility does my target market have?
Mr. Ken Masson
Vice President, Marketing
MassBank
50 Central Street
Lowell, MA 01852
(978) 458-3400
Masson@MassBank.com
|
