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Ken Masson's Determining the Competition
1. Who are they (list actual names)?
2. Where is the competition located (actual locations)?
3. What is their image?
4. Why do people shop there?
5. What are their strengths?
6. What are their weaknesses?
7. What is their target markets?
8. Who are they not reaching?
9. What's their product strengths?
10.What are their product weaknesses?
Mr. Ken Masson
Vice President, Marketing
MassBank
50 Central Street
Lowell, MA 01852
(978) 458-3400
Masson@MassBank.com
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