Funders

Not Everyone!

TOO LARGE
A MARKET IS
Too Expensive To Reach
Too Many Needs To Satisfy
Will Spread Efforts Too Thin
Too Confusing

BEST MARKET

Has A Need For Your Product
Has Money To Spend
Is Large Enough
Will Come Back Again And Again
Knows Many People
Are the Decision Makers

UNDERSTAND YOUR TARGET MARKETS

Where Do They Live
How Can You Reach Them
Why Do They Need You
Where Are They Shopping Now
Why Would They Come To You

COMPETITION

· Who Are They
· Where Are They
· What Is Their Image
· Why Do People Shop With Them
· What Are Their Strengths
· What Are Their Weaknesses
· What Is Their Target Markets
· Who Are They Not Reaching
· What's Their Product Strengths
· What's Their Product Weaknesses


REACHING CUSTOMERS

Where Are The Customers

How Can The Customer Use The Product

How Can The Customer Access The Product

YOUR LOCATION

Accessible
Location of Competition
Visibility
Real Estate Costs

PROMOTION
Advertising
Signs
Public Relations
Yellow Pages
Mailings
Discounts/Coupons
Selling
Trade Publications
Trade Shows
Word Of Mouth
The Web

WHERE TO GET INFORMATION
Library
Chamber of Commerce
Shop The Competition
Ask People
Lowell Plan
Web
Business Assistance Center
City Hall
Newspapers
Trade Publications
Government Agencies
Business Associations